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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.10 No.11 pp.7-13

Influence on the Use Intention of Alipay Payment Service by Chinese Tourists Visiting Korea

Ming-Guang HE1, Hwa-Kyung KIM2, Jong-Ho LEE3
* This is a partly abbreviated and modified article based on Master thesis by HE.
1 First Author, M.A., Graduated School of EC, Kongju National University, Korea. Email:
2 Co-Author, Professor, Dept of Hotel and Tourism Management, Jeju International University, Korea. Email:

ⓒ Copyright: Korean Distribution Science Association (KODISA)
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License ( which permits unrestricted noncommercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
3 Corresponding Author, Professor, Dept of Business Information Education, Kongju National University, Korea. Email:
September 15, 2019 October 11, 2019 November 05, 2019


Purpose: In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

JEL Classification Code : M10, M16, M19






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