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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.10 No.8 pp.25-32

Women's Skin Care Factors Affecting Korean Women's Skin and Beauty Industry Market

Jong-Won CHOI*,Ho-Gil YOO**,Young-Eun KWON***,Lee-Seung KWON****
* 1st Author. Chief researcher, Corporation Reve Korea, Korea. Tel: +82-33-645-2643. Email:
** 2nd Author. Department of Sports Management, Catholic Kwandong University, Korea. Tel: +82-33-649-7249. Email:
*** 3rd Author. Postgraduate Student, Graduate School of Public Health, YonSei Univ. Korea. Tel: +82-2-714-5090. Email:

© Copyright: Korean Distribution Science Association (KODISA)
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License ( which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
**** Corresponding Author. Professor, Department of Health Care Management, Catholic Kwandong University, Korea. Tel: +82-33-649-7274. Email:
May 06, 2019. July 16, 2019. August 05, 2019.


Purpose – This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care.
Research design, data, and methodology – The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α.
Results – The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05).
Conclusions – The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.

JEL Classifications: C60, C89, D39, M10, N01.





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