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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.10 No.7 pp.29-37

The Impact of Value Inclination of SME Members on Organizational Citizenship Behavior: Focusing on the Role of Job Satisfaction and Perceived Organizational Support

Hee-Sung KIM*,In-Gi HONG**,Hoe-Chang YANG***
* 1st Author, Ph D. Candidate, Kyung-In Synthetic Company (KISCO), Chief of Management Part, Tel: 82-31-497-1101, E-mail:
** 2nd Author, Ph D. Part-time Lecturer, Dept. of Logistic Management, Jangan University, Tel: 82-31-299-3110, E-mail:
*** Corresponding Author, Assistant Professor, Dept. of Distribution Management, Jangan University, Hwaseong, Korea. Tel: +82-31-299-3133, E-mail:
May 30, 2019. June 29, 2019. July 05, 2019.


Purpose – The purpose of this paper is to find out a range of cues that trigger employees to willingly make efforts for corporate development in small and medium enterprises. This was determined by assessing the effects of employees' value inclination on their job satisfaction and organizational citizenship behavior as well as how they perceived their organizational support.
Research design, data, and methodology – A total of 126 valid questionnaire sheets collected from SME employees were analyzed with SPSS 24.0 and AMOS 24.0 involving simple regression analysis, multiple regression analysis, hierarchical moderated regression analysis and 3-step mediated regression analysis.
Results – The analyses highlighted employees’ personal value inclination had positive effects on their job satisfaction, which in turn enhanced their organizational citizenship behavior. Meanwhile, individualist and collectivist inclination exerted greater effects on job satisfaction and organizational citizenship behavior, respectively. The study also revealed that perceived organizational support moderated the relationship between job satisfaction and organizational citizenship behavior.
Conclusion – Hence, CEOs in SMEs should avert any dichotomous analysis of their employees’ value inclination, respect their personal value inclinations and also apply factors that could raise their job satisfaction. Likewise, it was shown that SME employees need to make personal efforts for organizational development.

JEL Classifications: D23, M10, M12, M54.





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