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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.9 No.5 pp.17-24

Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention

Wenqian Dai**, Jong-Ho Lee***
** First Author, Master of E-Commerce, Dept. of Electronic Commerce, Kongju National University, Korea. Tel: +82-41-850-8255
*** Corresponding Author, Professor, Dept. of Electronic Commerce, Kongju National University, Korea. Tel: +82-41-850-8257
March 15, 2018. May 6, 2018. May 15, 2018.


Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out.
Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0.
Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention.
Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

JEL Classifications: M10, M15, M19.





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